At WHY WAIT, we believe that the perfect time is NOW.

Our life motto is an invitation to be present, to connect with yourself and to launch yourself without fear into what you really want.

It all started in Madrid, and in 2010 we took our first step in Medellín, where the idea of ​​telling stories through photography and fashion was born. Today we are in Tulum, Mexico, an inspiring place that opened its doors to us and where we are happy.

Our star product is glasses, created from the best materials, acetate and titanium; Not only do they protect your eyes, they also tell a story and are designed so you can wear them with confidence and authenticity.

Since 2024, we have been developing capsule collections of clothing; unique garments handmade by Colombian artisans, with the highest quality materials, social commitment and a deep respect for the artisanal process.

Founded by JULIANA RESTREPO, designer and lover of color, our brand invites you to live in the moment, never give up and look spectacular while doing it. Because when you wear our pieces, you’re not just seeing the world, you’re creating the best version of yourself!